Owner and Principal Graphic Designer
Ashley Bell is the Owner and Principal Graphic Designer of Good Thinking Creative. She provides senior level creative direction and hands-on graphic design for brand systems, campaigns, presentations, reports, proposals, digital assets, and print collateral.
With more than 20 years of experience across graphic design, marketing, storytelling, and brand management, Ashley brings strategic thinking, audience awareness, accuracy, and disciplined execution to every engagement. She is known for catching the details others miss, identifying communication and brand risks early, and bringing clarity and structure to projects involving multiple stakeholders and moving parts.
Clients benefit from direct access to senior level thinking and execution, resulting in clearer communication, fewer handoffs, and greater accountability from concept through final production.
Ashley’s work has supported measurable outcomes, including fundraising campaigns that exceeded their goals by more than 80 percent and a sold out event for more than 500 attendees that raised $273,000.
Through Good Thinking Creative, Ashley works with organizations that need more than attractive design. They need a dependable creative partner who understands the work, protects their credibility, and produces polished materials that perform in the real world.
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A Few Good Words
Andy Marshall
I asked Ashley to transform technical financial and investment content into a clear, client-facing offering and gave her full autonomy to shape the piece. She brought strategic structure to complex, compliance-sensitive material and handled revisions thoughtfully throughout the process. The final piece presents the information in a way that is professional and easy for clients to understand. Good Thinking Creative is my go-to for strategic, stakeholder and investor-ready communication that needs to be clear, credible, and professionally presented.
Wendy Baird
Over the past two years, under Ashley’s strategic communications leadership, The Lamb Center exceeded its Giving Tuesday goals by more than 40% in 2024 and over 80% in 2025, collectively generating more than $12,000 above goal. This success was driven by her clear campaign direction and cohesive visual execution across multiple touchpoints. The Lamb Center has benefited tremendously from Ashley’s skilled communications leadership, which has contributed to our continued growth across fundraising, donor engagement, and volunteer outreach. An extraordinary graphic designer, she also brings deep expertise in storytelling, branding, and message development. She is a delight to work with and brings a genuine commitment to our mission, along with a thoughtful, respectful approach to connecting with our guests (clients).
Chris Cobb
I engaged Ashley to develop an offering memorandum and build a reusable template for future investment opportunities. She worked alongside our team and me to ensure a clear investment narrative throughout. Ashley is a strategic visual communicator who brings structure and discipline to complex investment materials. She translated detailed financial and market information into a polished, professional document designed for investor review. The system she created enables us to efficiently adapt future offerings while maintaining a high standard of clarity and presentation.